What’s for sale? Full episodes in MP3-download or CD format. Freebies include a podcast (featured on iTunes), and a special audio player with a different program every week.

Sample Program

Easy to find! This is also an excellent study in search engine optimization. Search for “humankind” in Google, and this site is number one. We accomplished this by making sure there is great text content for searching, and the pages also have relevant META tags.

We have also helped Humanmedia staff reach out to public radio stations, providing links and logos to generate traffic to the site, and many of the pages have links from the site to useful information about the program topics. Google Analytics tweaking has resulted in a significant drop in the bounce rate.

This site relies heavily on social networking tools, such as Facebook and Flickr, since, as a nonprofit, there is not much budget for marketing, and it is hoped that word-of-mouth will generate sales.

Behind the scenes, we set up a database, with a user interface created with Django, to allow the client to maintain quantities of products available, uploading new photos as needed. Throughout the site, there is extensive use of jQuery for visual effects, with a little bit of Flash thrown in for good measure. The content can also be changed by the client using our proprietary “QuickFix” editor.

Prior to our design, the site was managed through Dreamweaver, which is fine if you are handy with HTML and keeping track of your links yourself. But for a small organization, it became quite time-consuming as the site grew. Through the use of WordPress, we made it possible for the staff to update the site in-house. And with a limited budget, every penny saved there can help further the cause of their mission, preventing violence and domestic abuse.