required reading

WordPress In Easy Steps
The most important sections of this book cover the WordPress Dashboard (chapter 2), Creating Content (chapter 4), Settings and Tools (chapter 7), Comments and User Interaction (chapter 9), Creating an Online Store (chapter 6) and SEO (chapter 8).

Web Design for ROI
Even if your name’s not Roi, it’s a great book. Lots of examples of how to design an effective home page, discusses differences between a landing page and a home page, etc.

Don’t Make Me Think: A Common Sense Approach to Web Usability
Perfect for anyone concerned with how a website works, from novice to pro.

Search Engine Optimization: An Hour a Day
The title of this should help make it clear: You don’t have to spend a lot of time on SEO, but be persistent.

WordPress (Visual QuickStart Guide)
Lots of easy-to-follow pictures in this– check to make sure you get the latest version, however, as the edition is always being updated (just like WordPress itself).

The Company Image: Building Your Identity and Influence in the Marketplace
Joe and Elinor Selame literally wrote the book on branding– this out-of-print book, hard to find as it is, is an essential read for anyone who wants to know about brand identity.