By Simon Miner from Pedal Point Solutions
Web accessibility is all about making sure that people with disabilities can use your website fully and freely. While this is important in its own right, accessibility is also really good for search engine optimization (SEO).
When your site is built to work for real people, it also becomes easier for search engines to understand. After all, Googlebot can’t see images or hear videos. It relies entirely on the structure and text you provide. Accessible design quietly hands search engines a clean roadmap rather than a maze.
A few accessibility practices that boost SEO automatically include:
- Clear, descriptive alt text for images
- Headings used in logical, meaningful order
- Captions and transcripts for multimedia
- Descriptive link text instead of “click here”
When you get these right, you’re speaking the language of both your users and your search engine. Accessibility and discoverability go hand-in-hand, one tidy tag and thoughtful description at a time.
